Tag Archives: innovation
What can you learn from 5-year-old art directors?
Some people say the greatest risk is not taking one. But if we’re afraid our head might get bitten off when we stick our neck out with a new idea, what can we do? On average, we’re wired to be a little bit optimistic: we tend to believe that things … Continue reading
Whodunnit? And Happy New Year :)
A universe simple enough to be understood is too simple to produce a mind capable of understanding it. John D. Barrow said that. So the more we understand it, the more we simplify. Or the more complex the description is. So, while we can point fingers at who helped 2011 … Continue reading
Is Neuromarketing good for us? And: old tricks and new dogs
When was the last time you forgot a person’s name? And did you forget that person’s face? People remember faces. Like these 2 ‘stachioed fellas: So maybe better than the age old client cry of ‘Make my logo bigger’, we should hear more cries of ‘Make my moustachio bigger’. Is … Continue reading
What do copywriters and entrepreneurs do on the toilet?
Dan Martin reports that two fifths of entrepreneurs have come up with the idea for a business while on the toilet. I’m sure scientists, designers, copywriters, and a whole bunch of other people come up with ideas while they’re on the toilet, too. But why isn’t everybody an ideas person? … Continue reading
Nothing much to do with Copywriting, Part 4. Unravelling the Species: Can we Live Forever?
Spider silk is stronger than steel, weight for weight. So it would be handy stuff to make stuff with, but it’s always been difficult to harvest spider silk, because spiders are very territorial. They kill each other if you stick lots of them together in a barn / on a … Continue reading
What do Copywriters know? And what can you learn from a thermostat?
“The most difficult people to find are those that have the capacity to become good copywriters. I have found that they always have well-furnished minds. They give evidence of exceptional curiosity about every subject under the sun. They have an above average sense of humor. And they have a fanatical … Continue reading
Stay Hungry. Stay Foolish.
“If people tell you, “That’s up to your usual great standard,” then you know you haven’t done it. “New” is when you’ve never seen before what you’ve just put on a piece of paper. You haven’t seen it before and nobody else in the world has seen it.”” Those words … Continue reading
Who can help your business innovate?
Back in 1984, in an advertisement that is now in almost every list of best-ever-ads, Apple told us that they Think Different: Apple have continued to ‘humanise’ technology. Making products that people revere, rather than causing us headaches as we fumble around trying to get gadgets to work. I suggested … Continue reading
How Copywriters come up with your campaign ideas
Did you ever have a brilliant idea that came out of nowhere? …while you were in the bath, or the shower; on the toilet. Or just dropping off to sleep. Well, that idea actually came out of somewhere. And there’s a process to make more brilliant ideas happen… Way back … Continue reading