Tag Archives: evolution
What can you learn from 5-year-old art directors?
Some people say the greatest risk is not taking one. But if we’re afraid our head might get bitten off when we stick our neck out with a new idea, what can we do? On average, we’re wired to be a little bit optimistic: we tend to believe that things … Continue reading
What’s the best marketing, advertising, and copywriting for our new creative society?
They said we only use 10% of our brains. But why would we have evolved such a massive brain to use only a teeny bit of it? The neuro-people are now saying we use the whole lot of it. And we use both hemispheres for all tasks, whether they’re ‘creative’ … Continue reading
Nothing much to do with Copywriting, Part 4. Unravelling the Species: Can we Live Forever?
Spider silk is stronger than steel, weight for weight. So it would be handy stuff to make stuff with, but it’s always been difficult to harvest spider silk, because spiders are very territorial. They kill each other if you stick lots of them together in a barn / on a … Continue reading