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Tag Archives: economy
Little Pig, Let me in. Advertising that passes the so-what test
In all the many days that many people have been on this planet, I wonder how many people have choked to death while eating a pig’s head. Sounds like a perfect story for the Sun newspaper, though I saw it in the Examiner a while back. Sometimes the pigs get … Continue reading
Tagged advertising, economy, society, technology
What can you learn from 5-year-old art directors?
Some people say the greatest risk is not taking one. But if we’re afraid our head might get bitten off when we stick our neck out with a new idea, what can we do? On average, we’re wired to be a little bit optimistic: we tend to believe that things … Continue reading
Tagged advertising, business, creativity, economy, entrepreneurship, evolution, innovation
Whodunnit? And Happy New Year :)
A universe simple enough to be understood is too simple to produce a mind capable of understanding it. John D. Barrow said that. So the more we understand it, the more we simplify. Or the more complex the description is. So, while we can point fingers at who helped 2011 … Continue reading
Tagged advertising, economy, environment, innovation, society
What’s the best marketing, advertising, and copywriting for our new creative society?
They said we only use 10% of our brains. But why would we have evolved such a massive brain to use only a teeny bit of it? The neuro-people are now saying we use the whole lot of it. And we use both hemispheres for all tasks, whether they’re ‘creative’ … Continue reading
Tagged economy, evolution, marketing, psychology, society
Is Neuromarketing good for us? And: old tricks and new dogs
When was the last time you forgot a person’s name? And did you forget that person’s face? People remember faces. Like these 2 ‘stachioed fellas: So maybe better than the age old client cry of ‘Make my logo bigger’, we should hear more cries of ‘Make my moustachio bigger’. Is … Continue reading
Tagged copywriting, economy, innovation, marketing, neuromarketing
Why Western Economies Will Get Back on Their Feet and Why the World Might Not Be Screwed Yet
There are 7 billion people in the world now and there’s an estimate that it will take just 16 years for the world population to reach 8 billion. So we may be living the ‘ultimate Ponzi scheme’, as David Attenborough has described it. As you know, Ponzi schemes collapse eventually … Continue reading
Hey Look At Me. I’m a Copywriter!
1 zillion years ago we were cavegentlemen and caveladies. We had been cavegentlemen and caveladies for 32 zillion years; and as you know, our basic psychological drivers now are pretty much the same as they were back then — our psychology hasn’t caught up with the society we’ve created. …or … Continue reading
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