Tag Archives: creativity
What can you learn from 5-year-old art directors?
Some people say the greatest risk is not taking one. But if we’re afraid our head might get bitten off when we stick our neck out with a new idea, what can we do? On average, we’re wired to be a little bit optimistic: we tend to believe that things … Continue reading
Could a Crow be a Copywriter? And how do you make luck?
Jays (the birds of the crow-family) re-hide food if another bird has seen them hiding the food: which indicates that they are able to put themselves in others’ shoes and figure out what might happen in scenario x. Intelligent little nippers, they are. Like the copywriter for Anadin: Nothing acts … Continue reading
Deadlines and jellybeans
A deadline is negative inspiration. Still, it’s better than no inspiration at all. Rita Mae Brown In fact, deadlines can help the brain weed out all the stuff that actually doesn’t need doing; deadaliens can kill wandering thoughts — keep things focused. Just as other restrictions can — Picasso painted … Continue reading
Sometimes Copywriters Piddle in Boxes or Limitations Help You Generate Ideas
I thought you might like to see a picture of a shed: The fella who lives in that shed is a copywriter.* He could save even more space and have one of these in the garden: (That’s a urinal-slash-plant-pot.) …though he might get a cold arse in the winter with … Continue reading
Your Copywriter will steal your electricity for the idea factory
You’re a guitarist. You’ve just escaped from east of the Electric Wall back in the time before the Electric Wall was souvenir bricks in people’s gardens. In East Electrica, the government had forbidden you to play specific notes and riffs. Now you can play only those notes and riffs.* Just … Continue reading