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Tag Archives: copywriting
For the Copywriter in all of us…
It’s a while since I posted on the blog. So here’s an ad, just in case you’re not seeing enough ads…
Tagged advertising, copywriting
Is Neuromarketing good for us? And: old tricks and new dogs
When was the last time you forgot a person’s name? And did you forget that person’s face? People remember faces. Like these 2 ‘stachioed fellas: So maybe better than the age old client cry of ‘Make my logo bigger’, we should hear more cries of ‘Make my moustachio bigger’. Is … Continue reading
Tagged copywriting, economy, innovation, marketing, neuromarketing
The Power of Story in Copywriting. Part 2
In my last blog post, I made the outrageous assertion that stories flick on pleasure switches in our brains. Jon says: “I’m going to give you a list of facts and figures.” Jim says: “I’m going to tell you a story”. Who — Jon or Jim — is likely to … Continue reading
Tagged copywriting, story
Why are stories so powerful in copywriting, marketing, advertising?
Stories are nailed into our brains right from when we are wee young things. They are how we make sense of everything. From a very early age, we poked around, learned what things are, and linked things up: We grew up drawing pictures of the stories of our lives. Kids … Continue reading
Tagged business, copywriting, marketing, story
How good Copywriting can sell 19½ times more of your product
A quote from John Caples: “I have seen one advertisement actually sell, not twice as much, not three times as much, but 19½ times as much as another. Both advertisements occupied the same space. Both were run in the same publication. Both had photographic illustrations. Both had carefully written copy. … Continue reading
Tagged copywriting
Good copywriters take time to twiddle with their things
I found this spot: …on Frederik Samuel’s blog. When the idea behind a spot is good, all the production money is “on the screen”, as they say in Hollywood — instead of wasted trying to make a not-good idea look good. So the time your copywriter spends twiddling about with … Continue reading
Tagged copywriting
Writing with Bacteria
Here’s a billboard Anne Leonard sent me re the post on Drive-buy Advertising: Bacteria Billboard from Sanghoon Lee on Vimeo.
Tagged copywriting
Copywriting on Trial – Is Drive-buy Advertising good?
Billboards can’t be ‘switched off’. So do we have an extra responsibility to create great advertising for billboards? Or is boring me-too advertising scenery ok? … When I’m trying to get a bit of shut-eye on an early-morning Ryanair flight, I’m not a fan of the almost back-to-back announcements from … Continue reading
Tagged copywriting, outdoor advertising
How Copywriters come up with your campaign ideas
Did you ever have a brilliant idea that came out of nowhere? …while you were in the bath, or the shower; on the toilet. Or just dropping off to sleep. Well, that idea actually came out of somewhere. And there’s a process to make more brilliant ideas happen… Way back … Continue reading
Tagged business, copywriting, innovation
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