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Tag Archives: business
What can you learn from 5-year-old art directors?
Some people say the greatest risk is not taking one. But if we’re afraid our head might get bitten off when we stick our neck out with a new idea, what can we do? On average, we’re wired to be a little bit optimistic: we tend to believe that things … Continue reading
Tagged advertising, business, creativity, economy, entrepreneurship, evolution, innovation
What do copywriters and entrepreneurs do on the toilet?
Dan Martin reports that two fifths of entrepreneurs have come up with the idea for a business while on the toilet. I’m sure scientists, designers, copywriters, and a whole bunch of other people come up with ideas while they’re on the toilet, too. But why isn’t everybody an ideas person? … Continue reading
Tagged business, entrepreneurship, innovation
Why are stories so powerful in copywriting, marketing, advertising?
Stories are nailed into our brains right from when we are wee young things. They are how we make sense of everything. From a very early age, we poked around, learned what things are, and linked things up: We grew up drawing pictures of the stories of our lives. Kids … Continue reading
Tagged business, copywriting, marketing, story
What do Copywriters know? And what can you learn from a thermostat?
“The most difficult people to find are those that have the capacity to become good copywriters. I have found that they always have well-furnished minds. They give evidence of exceptional curiosity about every subject under the sun. They have an above average sense of humor. And they have a fanatical … Continue reading
Tagged business, innovation
Stay Hungry. Stay Foolish.
“If people tell you, “That’s up to your usual great standard,” then you know you haven’t done it. “New” is when you’ve never seen before what you’ve just put on a piece of paper. You haven’t seen it before and nobody else in the world has seen it.”” Those words … Continue reading
Tagged business, innovation
Who can help your business innovate?
Back in 1984, in an advertisement that is now in almost every list of best-ever-ads, Apple told us that they Think Different: Apple have continued to ‘humanise’ technology. Making products that people revere, rather than causing us headaches as we fumble around trying to get gadgets to work. I suggested … Continue reading
Tagged business, innovation
How Copywriters come up with your campaign ideas
Did you ever have a brilliant idea that came out of nowhere? …while you were in the bath, or the shower; on the toilet. Or just dropping off to sleep. Well, that idea actually came out of somewhere. And there’s a process to make more brilliant ideas happen… Way back … Continue reading
Tagged business, copywriting, innovation
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