Tag Archives: advertising
Little Pig, Let me in. Advertising that passes the so-what test
In all the many days that many people have been on this planet, I wonder how many people have choked to death while eating a pig’s head. Sounds like a perfect story for the Sun newspaper, though I saw it in the Examiner a while back. Sometimes the pigs get … Continue reading
What can you learn from 5-year-old art directors?
Some people say the greatest risk is not taking one. But if we’re afraid our head might get bitten off when we stick our neck out with a new idea, what can we do? On average, we’re wired to be a little bit optimistic: we tend to believe that things … Continue reading
Whodunnit? And Happy New Year :)
A universe simple enough to be understood is too simple to produce a mind capable of understanding it. John D. Barrow said that. So the more we understand it, the more we simplify. Or the more complex the description is. So, while we can point fingers at who helped 2011 … Continue reading
Could a Crow be a Copywriter? And how do you make luck?
Jays (the birds of the crow-family) re-hide food if another bird has seen them hiding the food: which indicates that they are able to put themselves in others’ shoes and figure out what might happen in scenario x. Intelligent little nippers, they are. Like the copywriter for Anadin: Nothing acts … Continue reading
Advertising, film, and gardening that might help kids ask the right questions
Here’s something you could do if you have a second: And if you’ve got more than a second, here’s something else you could do: If kids are brought up asking questions that encourage creative thinking: like What can I do in just one second of film? And what can I … Continue reading
Deadlines and jellybeans
A deadline is negative inspiration. Still, it’s better than no inspiration at all. Rita Mae Brown In fact, deadlines can help the brain weed out all the stuff that actually doesn’t need doing; deadaliens can kill wandering thoughts — keep things focused. Just as other restrictions can — Picasso painted … Continue reading
Dedicated Fans of Advertising
I like the wackiness of this: I’m not sure how much something like that would withstand a focus group. But then, focus groups ‘analyze’ consciously. And I don’t need to tell you that we act on emotion and justify with logic. So dropping coins into the beaks of peeps in … Continue reading
Sometimes Copywriters Piddle in Boxes or Limitations Help You Generate Ideas
I thought you might like to see a picture of a shed: The fella who lives in that shed is a copywriter.* He could save even more space and have one of these in the garden: (That’s a urinal-slash-plant-pot.) …though he might get a cold arse in the winter with … Continue reading
Your Copywriter will steal your electricity for the idea factory
You’re a guitarist. You’ve just escaped from east of the Electric Wall back in the time before the Electric Wall was souvenir bricks in people’s gardens. In East Electrica, the government had forbidden you to play specific notes and riffs. Now you can play only those notes and riffs.* Just … Continue reading