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I thought you might like to see a picture of a shed: The fella who lives in that shed is a copywriter.* He could save even more space and have one of these in the garden: (That’s a urinal-slash-plant-pot.) …though he might get a cold arse in the winter with … Continue reading
You’re a guitarist. You’ve just escaped from east of the Electric Wall back in the time before the Electric Wall was souvenir bricks in people’s gardens. In East Electrica, the government had forbidden you to play specific notes and riffs. Now you can play only those notes and riffs.* Just … Continue reading
“The most difficult people to find are those that have the capacity to become good copywriters. I have found that they always have well-furnished minds. They give evidence of exceptional curiosity about every subject under the sun. They have an above average sense of humor. And they have a fanatical … Continue reading
1 zillion years ago we were cavegentlemen and caveladies. We had been cavegentlemen and caveladies for 32 zillion years; and as you know, our basic psychological drivers now are pretty much the same as they were back then — our psychology hasn’t caught up with the society we’ve created. …or … Continue reading
When you find something interesting, drop everything else and study it. That’s what B. F. Skinner said. It’s a luxury of course, to be able to do that. People who are employed as thinkers have that luxury — like scientists, and on a mini scale, advertising people… Did you see … Continue reading
It’s Sunday, so I’m cobbling together a quick post only. In my hurry, I hope I remember to cross my teas… …as products become more and more similar, the perception created by advertising is more and more becoming the thing that sets a product apart. But once in a while, … Continue reading
Claude Hopkins reckoned that advertising is much like war, minus the venom. It’s also been said that advertising is a driver of economic growth. I reckon creativity is a key to growth — in advertising, industry, and pretty much everything else. As you know, there’s all sorts of shenanigans going … Continue reading
Jim and Joe can barely last 3 seconds without a cigarette. Jim asks his priest: “Father, may I smoke while I pray?” The Priest: “No, my son, you may not!” Joe has a go: “Father, may I pray while I smoke?” “By all means, my son. You can always pray.” … Continue reading
Two shoe salesmen arrive in Africa …in a place where no-one wears shoes. One sees the shoeless natives and fires off an email: Nobody wears shoes. I’m coming home. The other sees the fellas and the ladies who run around without shoes and sends an email: Double the shipment of … Continue reading
The playwright Richard Brinsley Sheridan was once upon a time a member of the British Parliament, and once upon a time, he was asked to apologize to a fellow member of parliament. He said: “Mr Speaker I said the honorable member was a liar it is true and I am … Continue reading
In 1922, James Joyce published a ‘copy’ of Homer’s Odyssey — he called it Ulysses, and some think that Joyce’s book is one of the most notable works in Modernist literature. Copying might be alive and healthy: I can’t think of a better idea than that for a poster for … Continue reading
As you know, Socrates lived back in the time when spam came in a can. Or was it before then…? Whenever it was, at some point in his life, Socrates said: “Whether the instances you select be men or dogs, or anything else, few are the extremes, but many are … Continue reading
“When Aeschines spoke, they said, ‘How well he speaks.’ But when Demosthenes spoke, they said, ‘Let Us March Against Philip!” (David Ogilvy) As you know, fancy language can get in the way of the message. But it’s good that there’s also place to mess with language: Rob Mortimer reckons that’s … Continue reading
Last century, Robert Updegraff told a story of a woman who ran a boarding house and who, when she served prunes for dessert, gave each person 5. Yum. Any fewer than 5 was just too stingy. But she didn’t want to give more than 5. I guess they were so … Continue reading
