Copywriters play with words. And #RobinHood plays with money.


The playwright Richard Brinsley Sheridan was once upon a time a member of the British Parliament, and once upon a time, he was asked to apologize to a fellow member of parliament. He said:

“Mr Speaker I said the honorable member was a liar it is true and I am sorry for it.”

He added that the honorable member could place the punctuation where he pleases.

(There’s probably somewhere outside the sentence he could place it too — where the moon shines.)

…so politicians play with words.

Copywriters do too, of course.

And sometimes corporations do too:

Sometimes a slight change in terminology brings a whole new perspective:

And of course, economists play with numbers:

Since some of the stuff in those videos refer to badness in industry, and since lots of companies are doing good things, in the interest of balance, I hunted for images of words that might show an Occupy Wall Street protester in bad light. But I couldn’t find any. So here’s how some of the protestors play with words:

Copywriting - Occupy Wall Street

Somebody set up a library for the Occupy Wall Street protestors.

Words change things — the keyboard is mightier than the tank and all that. But it is of course the ideas behind the words that give the words weight:

#OccupyWallStreet is now transmodfligricationing (my new word) into a Robin Hood march.

And there’s an idea behind #RobinHood: to “impose a 1% #ROBINHOOD tax on all financial transactions and currency trades… enough cash to fund every social program and environmental initiative in the world.”

That’s straight from the keyboard’s mouth.

(Those 3 videos above are all from Adbusters.)

About Richard Clunan

I run Wordfruit. My background is in copywriting, marketing, and design. Wordfruit is a specialist copywriter recruitment site for a global market, through which you connect with only Top-class copywriters. I always want to know how we can do things better. I appreciate your comments.

One Response to Copywriters play with words. And #RobinHood plays with money.

  1. I find this “Occupy Wall Street,” phenomenon, rather fascinating. Those who are clued in about how the world works and are willing to work like dogs, seem to be doing just fine. Those who want a job they can pretty much phone in, 40 hours a week, with solid salaries and all the perks, seem to be the ones without gainful employment.

    Rather than being angry at wall street, learn what the wall streeters do and copy them. That, my friend, is survival of the fittest.

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