Said David Ogilvy:
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
It’s also a business of psychology. And of course, not every ad hits the best note psychology-wise. But here’s a good ‘un:
(You might’ve seen it – it’s not recent.)
Below is a more recent ad…
…not sure you’ll be able to see the copy with the image this size: Amnesty is the advertiser, raising awareness of state-sanctioned murder – restaging old photos, minus family members who are missing:
As Ogilvy also said:
Advertising is only evil when it advertises evil things.
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