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Monthly Archives: December 2011
Whodunnit? And Happy New Year :)
A universe simple enough to be understood is too simple to produce a mind capable of understanding it. John D. Barrow said that. So the more we understand it, the more we simplify. Or the more complex the description is. So, while we can point fingers at who helped 2011 … Continue reading
Tagged advertising, economy, environment, innovation, society
What’s the best marketing, advertising, and copywriting for our new creative society?
They said we only use 10% of our brains. But why would we have evolved such a massive brain to use only a teeny bit of it? The neuro-people are now saying we use the whole lot of it. And we use both hemispheres for all tasks, whether they’re ‘creative’ … Continue reading
Tagged economy, evolution, marketing, psychology, society
Is Neuromarketing good for us? And: old tricks and new dogs
When was the last time you forgot a person’s name? And did you forget that person’s face? People remember faces. Like these 2 ‘stachioed fellas: So maybe better than the age old client cry of ‘Make my logo bigger’, we should hear more cries of ‘Make my moustachio bigger’. Is … Continue reading
Tagged copywriting, economy, innovation, marketing, neuromarketing
What do copywriters and entrepreneurs do on the toilet?
Dan Martin reports that two fifths of entrepreneurs have come up with the idea for a business while on the toilet. I’m sure scientists, designers, copywriters, and a whole bunch of other people come up with ideas while they’re on the toilet, too. But why isn’t everybody an ideas person? … Continue reading
Tagged business, entrepreneurship, innovation
Could a Crow be a Copywriter? And how do you make luck?
Jays (the birds of the crow-family) re-hide food if another bird has seen them hiding the food: which indicates that they are able to put themselves in others’ shoes and figure out what might happen in scenario x. Intelligent little nippers, they are. Like the copywriter for Anadin: Nothing acts … Continue reading
Tagged advertising, creativity, psychology
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