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Monthly Archives: October 2011
Why Western Economies Will Get Back on Their Feet and Why the World Might Not Be Screwed Yet
There are 7 billion people in the world now and there’s an estimate that it will take just 16 years for the world population to reach 8 billion. So we may be living the ‘ultimate Ponzi scheme’, as David Attenborough has described it. As you know, Ponzi schemes collapse eventually … Continue reading
Sometimes Copywriters Piddle in Boxes or Limitations Help You Generate Ideas
I thought you might like to see a picture of a shed: The fella who lives in that shed is a copywriter.* He could save even more space and have one of these in the garden: (That’s a urinal-slash-plant-pot.) …though he might get a cold arse in the winter with … Continue reading
Tagged advertising, creativity
Your Copywriter will steal your electricity for the idea factory
You’re a guitarist. You’ve just escaped from east of the Electric Wall back in the time before the Electric Wall was souvenir bricks in people’s gardens. In East Electrica, the government had forbidden you to play specific notes and riffs. Now you can play only those notes and riffs.* Just … Continue reading
Tagged advertising, creativity, marketing
What do Copywriters know? And what can you learn from a thermostat?
“The most difficult people to find are those that have the capacity to become good copywriters. I have found that they always have well-furnished minds. They give evidence of exceptional curiosity about every subject under the sun. They have an above average sense of humor. And they have a fanatical … Continue reading
Tagged business, innovation
Hey Look At Me. I’m a Copywriter!
1 zillion years ago we were cavegentlemen and caveladies. We had been cavegentlemen and caveladies for 32 zillion years; and as you know, our basic psychological drivers now are pretty much the same as they were back then — our psychology hasn’t caught up with the society we’ve created. …or … Continue reading
Copywriters are not the only Creatives
When you find something interesting, drop everything else and study it. That’s what B. F. Skinner said. It’s a luxury of course, to be able to do that. People who are employed as thinkers have that luxury — like scientists, and on a mini scale, advertising people… Did you see … Continue reading
Advertising diamonds and democracy
It’s Sunday, so I’m cobbling together a quick post only. In my hurry, I hope I remember to cross my teas… …as products become more and more similar, the perception created by advertising is more and more becoming the thing that sets a product apart. But once in a while, … Continue reading
Advertising is war without the venom. But there’s no sense being pessimistic. That wouldn’t work anyway.
Claude Hopkins reckoned that advertising is much like war, minus the venom. It’s also been said that advertising is a driver of economic growth. I reckon creativity is a key to growth — in advertising, industry, and pretty much everything else. As you know, there’s all sorts of shenanigans going … Continue reading
Copywriters, Kids, and Innovators — Wise Fools Who Know How To Smoke
Jim and Joe can barely last 3 seconds without a cigarette. Jim asks his priest: “Father, may I smoke while I pray?” The Priest: “No, my son, you may not!” Joe has a go: “Father, may I pray while I smoke?” “By all means, my son. You can always pray.” … Continue reading
Marketing to people who wear shoes
Two shoe salesmen arrive in Africa …in a place where no-one wears shoes. One sees the shoeless natives and fires off an email: Nobody wears shoes. I’m coming home. The other sees the fellas and the ladies who run around without shoes and sends an email: Double the shipment of … Continue reading
Copywriters play with words. And #RobinHood plays with money.
The playwright Richard Brinsley Sheridan was once upon a time a member of the British Parliament, and once upon a time, he was asked to apologize to a fellow member of parliament. He said: “Mr Speaker I said the honorable member was a liar it is true and I am … Continue reading
Great Copywriters steal and write rubbish
In 1922, James Joyce published a ‘copy’ of Homer’s Odyssey — he called it Ulysses, and some think that Joyce’s book is one of the most notable works in Modernist literature. Copying might be alive and healthy: I can’t think of a better idea than that for a poster for … Continue reading
Creativity in copywriting and business and What would Socrates say?
As you know, Socrates lived back in the time when spam came in a can. Or was it before then…? Whenever it was, at some point in his life, Socrates said: “Whether the instances you select be men or dogs, or anything else, few are the extremes, but many are … Continue reading
Copywriting with words
“When Aeschines spoke, they said, ‘How well he speaks.’ But when Demosthenes spoke, they said, ‘Let Us March Against Philip!” (David Ogilvy) As you know, fancy language can get in the way of the message. But it’s good that there’s also place to mess with language: Rob Mortimer reckons that’s … Continue reading
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