For the Copywriter in all of us…

For the Copywriter in all of us…

It’s a while since I posted on the blog. So here’s an ad, just in case you’re not seeing enough ads…

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Fish and the Blackbird

fishthumbnail

Fish can’t swim and the blackbird can’t fly. They’re lonely because they can’t play with the other birds and fish. But when Fish and the blackbird help each other, life is different… Want a Printed Copy of Fish and the Blackbird? The cover price is $15.40. That’s with my current … Continue reading

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Why am I doing this?

Why am I doing this?

In a village there lives a barber who shaves all and only the people who don’t shave themselves. So who shaves the barber? If he shaves himself, he doesn’t; if he doesn’t shave himself, he does. A tweety bird told me a stack of philosophers were stumped with that question … Continue reading

A new model for making Art?

A new model for making Art?

I was wondering not three long ago, what artists are on about… But maybe I was expecting too much of artists — that they be great original thinkers as well as great at expressing great thoughts. Maybe the thinking and the expressing of the big thoughts should be more often … Continue reading

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Is this a load of Twollocks?

art, artists, and social media marketing

I’m guessing we’re in a renaissance right now – with all the stuff people are creating. But are the people who love most to call themselves ‘artists’ being left behind? What are they on about? To rob a few words from Alain de Botton: We look at a giant neon … Continue reading

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Burn your books. Murder by the state. And is advertising evil?

advertising evil burn books

Said David Ogilvy: Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. It’s also a business of psychology. And … Continue reading

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Sometimes there’s magic in procrastination

Sometimes there’s magic in procrastination

You know that job you’ve been putting off… Maybe don’t bother doing it. It might sort itself out. Like this engine did: …….. Some other blog posts: ➜ Little Pig, Let me in. Advertising that passes the so-what test ➜ What can you learn from 5-year-old art directors? ➜ Why … Continue reading

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How to chew sweets

How to chew sweets

I hear email can be addictive – like chewing on sweets. But with email we don’t know what flavour sugar-buzz we’re going to get when we flick tabs to the inbox… maybe the not-knowing is part of the addiction… Booting the habit is, I guess, about figuring out a way … Continue reading

Little Pig, Let me in. Advertising that passes the so-what test

copywriting Little Pig, Let me in. Advertising that passes the so-what test

In all the many days that many people have been on this planet, I wonder how many people have choked to death while eating a pig’s head. Sounds like a perfect story for the Sun newspaper, though I saw it in the Examiner a while back. Sometimes the pigs get … Continue reading

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What can you learn from 5-year-old art directors?

copywriting - kids monster

Some people say the greatest risk is not taking one. But if we’re afraid our head might get bitten off when we stick our neck out with a new idea, what can we do? On average, we’re wired to be a little bit optimistic: we tend to believe that things … Continue reading

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Whodunnit? And Happy New Year :)

Happy New Year :)

A universe simple enough to be understood is too simple to produce a mind capable of understanding it. John D. Barrow said that. So the more we understand it, the more we simplify. Or the more complex the description is. So, while we can point fingers at who helped 2011 … Continue reading

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What’s the best marketing, advertising, and copywriting for our new creative society?

What’s the best marketing, advertising, and copywriting for our new creative society?

They said we only use 10% of our brains. But why would we have evolved such a massive brain to use only a teeny bit of it? The neuro-people are now saying we use the whole lot of it. And we use both hemispheres for all tasks, whether they’re ‘creative’ … Continue reading

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Is Neuromarketing good for us? And: old tricks and new dogs

Is Neuromarketing good for us? And: old tricks and new dogs

When was the last time you forgot a person’s name? And did you forget that person’s face? People remember faces. Like these 2 ‘stachioed fellas: So maybe better than the age old client cry of ‘Make my logo bigger’, we should hear more cries of ‘Make my moustachio bigger’. Is … Continue reading

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What do copywriters and entrepreneurs do on the toilet?

copywriting-house

Dan Martin reports that two fifths of entrepreneurs have come up with the idea for a business while on the toilet. I’m sure scientists, designers, copywriters, and a whole bunch of other people come up with ideas while they’re on the toilet, too. But why isn’t everybody an ideas person? … Continue reading

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Could a Crow be a Copywriter? And how do you make luck?

Copywriting Hysteria

Jays (the birds of the crow-family) re-hide food if another bird has seen them hiding the food: which indicates that they are able to put themselves in others’ shoes and figure out what might happen in scenario x. Intelligent little nippers, they are. Like the copywriter for Anadin: Nothing acts … Continue reading

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