It’s a while since I posted on the blog. So here’s an ad, just in case you’re not seeing enough ads…
Promo Launch Price – 99 cents:
Fish and the Blackbird
Fish can’t swim and the blackbird can’t fly. They’re lonely because they can’t play with the other birds and fish. But when Fish and the blackbird help each other, life is different… Want a Printed Copy of Fish and the Blackbird? The cover price is $15.40. That’s with my current … Continue reading
Tagged kids storybook, publications, storybook
Why am I doing this?
In a village there lives a barber who shaves all and only the people who don’t shave themselves. So who shaves the barber? If he shaves himself, he doesn’t; if he doesn’t shave himself, he does. A tweety bird told me a stack of philosophers were stumped with that question … Continue reading
A new model for making Art?
I was wondering not three long ago, what artists are on about… But maybe I was expecting too much of artists — that they be great original thinkers as well as great at expressing great thoughts. Maybe the thinking and the expressing of the big thoughts should be more often … Continue reading
Tagged art, creativity, society
Is this a load of Twollocks?
I’m guessing we’re in a renaissance right now – with all the stuff people are creating. But are the people who love most to call themselves ‘artists’ being left behind? What are they on about? To rob a few words from Alain de Botton: We look at a giant neon … Continue reading
Tagged art, art galleries, artists, olympics, social media, social media marketing
Burn your books. Murder by the state. And is advertising evil?
Said David Ogilvy: Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. It’s also a business of psychology. And … Continue reading
Tagged advertising, books
Sometimes there’s magic in procrastination
You know that job you’ve been putting off… Maybe don’t bother doing it. It might sort itself out. Like this engine did: …….. Some other blog posts: ➜ Little Pig, Let me in. Advertising that passes the so-what test ➜ What can you learn from 5-year-old art directors? ➜ Why … Continue reading
Tagged animations, films
How to chew sweets
I hear email can be addictive – like chewing on sweets. But with email we don’t know what flavour sugar-buzz we’re going to get when we flick tabs to the inbox… maybe the not-knowing is part of the addiction… Booting the habit is, I guess, about figuring out a way … Continue reading
Little Pig, Let me in. Advertising that passes the so-what test
In all the many days that many people have been on this planet, I wonder how many people have choked to death while eating a pig’s head. Sounds like a perfect story for the Sun newspaper, though I saw it in the Examiner a while back. Sometimes the pigs get … Continue reading
Tagged advertising, economy, society, technology
What can you learn from 5-year-old art directors?
Some people say the greatest risk is not taking one. But if we’re afraid our head might get bitten off when we stick our neck out with a new idea, what can we do? On average, we’re wired to be a little bit optimistic: we tend to believe that things … Continue reading
Tagged advertising, business, creativity, economy, entrepreneurship, evolution, innovation
Whodunnit? And Happy New Year :)
A universe simple enough to be understood is too simple to produce a mind capable of understanding it. John D. Barrow said that. So the more we understand it, the more we simplify. Or the more complex the description is. So, while we can point fingers at who helped 2011 … Continue reading
Tagged advertising, economy, environment, innovation, society
What’s the best marketing, advertising, and copywriting for our new creative society?
They said we only use 10% of our brains. But why would we have evolved such a massive brain to use only a teeny bit of it? The neuro-people are now saying we use the whole lot of it. And we use both hemispheres for all tasks, whether they’re ‘creative’ … Continue reading
Tagged economy, evolution, marketing, psychology, society
Is Neuromarketing good for us? And: old tricks and new dogs
When was the last time you forgot a person’s name? And did you forget that person’s face? People remember faces. Like these 2 ‘stachioed fellas: So maybe better than the age old client cry of ‘Make my logo bigger’, we should hear more cries of ‘Make my moustachio bigger’. Is … Continue reading
Tagged copywriting, economy, innovation, marketing, neuromarketing
What do copywriters and entrepreneurs do on the toilet?
Dan Martin reports that two fifths of entrepreneurs have come up with the idea for a business while on the toilet. I’m sure scientists, designers, copywriters, and a whole bunch of other people come up with ideas while they’re on the toilet, too. But why isn’t everybody an ideas person? … Continue reading
Tagged business, entrepreneurship, innovation
Could a Crow be a Copywriter? And how do you make luck?
Jays (the birds of the crow-family) re-hide food if another bird has seen them hiding the food: which indicates that they are able to put themselves in others’ shoes and figure out what might happen in scenario x. Intelligent little nippers, they are. Like the copywriter for Anadin: Nothing acts … Continue reading
Tagged advertising, creativity, psychology
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